Case Studies

Strategic communications and campaign leadership across public sector initiatives, mission-driven organizations, and commercial campaigns.

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AAIMM Safe Space Campaign

Subcontracted through Growth Mindset Communications + Young Communications Group (prime contractors) in partnership with First 5 LA and LAC Department of Public Health.

Context

The African American Infant and Maternal Mortality (AAIMM) Prevention Initiative is a Los Angeles County public health initiative focused on reducing Black infant and maternal mortality rates through systems change, community activation, and culturally responsive programming.Funded through a public-private partnership—including the Los Angeles Department of Public Health (via the California Department of Public Health’s Perinatal Equity Initiative), First 5 LA, L.A. Care Health Plan, and philanthropic partners such as the Pritzker Children’s Initiative—AAIMM required strategic communications that could mobilize both community members and institutional stakeholders.

The Challenge

AAIMM needed to clearly communicate its mission, programs, and urgent relevance while activating tangible community participation.
During National Breastfeeding Month, the initiative sought to:

The campaign required both strategic messaging and grassroots execution across a diverse county-wide audience.

Our Role

Over a four-year engagement, Beana Media supported strategic communications and campaign execution for the AAIMM Prevention Initiative.Jessica Jones served as campaign manager on the Safe Space campaign. In this capacity, Beana Media:

Outcome + Impact

The Safe Space Campaign successfully translated public health messaging into community-level activation.Impact included:

Reflection

This campaign reinforced the importance of culturally grounded messaging in public health communications. By translating systems-level equity goals into tangible community action, the Safe Space initiative demonstrated how inclusive language, strategic partnerships, and grassroots activation can drive measurable engagement.The success of the years-long campaign that grew from a grassroots effort to a record-breaking event activation underscored the value of pairing message architecture with operational execution. Public health messaging alone is insufficient; community adoption requires visible, physical proof of safety and belonging.This experience strengthened Beana Media’s approach to equity-centered communications strategy and multi-stakeholder coordination across nonprofit, government, and community sectors.

Campaign Materials

Campaign materials shown were publicly released and implemented in Los Angeles County.

• Taste of Soul Event Activation (VIDEO)

Safe Space Community Impact

“Be The Village” Umbrella Campaign

Subcontracted through Growth Mindset Communications (prime contractor) in partnership with First 5 LA and LAC Department of Public Health.

Context

The African American Infant and Maternal Mortality (AAIMM) Prevention Initiative is a Los Angeles County public health initiative focused on reducing Black infant and maternal mortality through community-based systems change.AAIMM required an umbrella campaign that could unify its programs—Fatherhood, Doula services, Community Action Teams, and The Village Fund—under one cohesive public-facing narrative.

The Challenge

AAIMM needed to articulate why reducing Black infant and maternal mortality is not solely the responsibility of families or healthcare providers, but a collective community obligation.The campaign had to:

Our Role

Over a four-year engagement, Beana Media, Inc. supported AAIMM’s strategic communications and campaign execution under the leadership of prime contractors Growth Mindset Communications and Young Communications Group.As Beana Media’s strategic communications lead, Jessica Jones:

Outcome + Impact

The “Be The Village” campaign translated abstract public health equity goals into visible, human-centered storytelling.Impact included:

The campaign reinforced the connection between community engagement and measurable reductions in Black infant and maternal mortality rates.

Reflection

This campaign underscored the importance of narrative cohesion in public health communications. While AAIMM’s individual programs were impactful, the absence of a unifying public-facing framework limited broader recognition and engagement. “Be The Village” provided a strategic narrative container that aligned programmatic efforts under a shared call to action.By positioning the community as active stakeholders rather than passive observers, the campaign shifted messaging from awareness to collective responsibility. The experience reinforced the role of umbrella campaigns in strengthening brand clarity, increasing cross-program visibility, and translating equity-centered systems change into accessible, human-centered storytelling.

Campaign Materials

Campaign materials shown were designed by BumperCar Creative and publicly released and implemented in Los Angeles County.

Billboards

OOH

Beacon / QXO Campaigns

In partnership with The Ant Society (agency of record)

Context

The Ant Society is a full-service marketing agency delivering integrated campaigns across diverse industries. Beana Media partnered with The Ant Society on multi-year contracts and campaigns for clients including Chef Merito Seasonings, Vallarta Supermarkets, One Touch/ASI, and Martinez Brands.In 2025, The Ant Society engaged Beana Media to provide pitch support and strategic messaging for a new client: Beacon (now QXO), a leading distributor of roofing materials.

The Challenge

Beacon sought to increase awareness and quarterly promotional participation among Spanish-speaking roofing contractors, who represented more than 60% of its contractor base but demonstrated lower brand familiarity and engagement levels.The campaign needed to:

The promotion included a high-value incentive (a new Chevy truck) and required messaging that resonated culturally while clearly communicating operational benefits.

Our Role

Beana Media partnered with The Ant Society to develop pitch positioning and campaign messaging strategy for a bilingual contractor promotion.
Jessica Jones served as Communications Strategist and Senior Copywriter on the engagement.In this capacity, Beana Media:

Beana Media translated Beacon/QXO’s operational strengths—inventory access, project planning support, reliable delivery, and service responsiveness—into benefit-forward messaging tailored to Hispanic contractors while ensuring clarity and resonance across both Spanish- and English-speaking audiences.

Outcome + Impact

Beacon selected one of the campaign concepts Beana Media developed as the primary header and positioning framework for the bilingual campaign.Campaign assets included:

Over the 10-week promotional period:

Due to the campaign’s success, The Ant Society re-engaged Beana Media for a second QXO promotional campaign targeting the same audience (VIP World Cup experience incentive), and the agency again secured the contract.

Reflection

This campaign reinforced the power of culturally attuned messaging in driving commercial engagement. By aligning promotional incentives with operational benefits and tailoring messaging to Spanish-speaking contractors, the campaign moved beyond awareness into measurable order growth.The experience strengthened Beana Media’s ability to synthesize research insights into revenue-generating messaging frameworks within agency-client dynamics.

Campaign Materials

Selected campaign materials shown were publicly released by Beacon/QXO and designed by The Ant Society.

Landing Page

Flyers

Reel / Short

City of Santa Monica Public Outreach Initiative

Subcontracted via BumperCar Creative (City of Santa Monica campaign partner)

Context

BumperCar Creative partnered with the City of Santa Monica to develop a comprehensive public outreach initiative aimed at increasing transparency and understanding around the City’s efforts to address homelessness.Beana Media, Inc. was engaged as a subcontractor to lead content development and messaging strategy for resident-facing communications.Target audiences included Santa Monica residents, business owners and leaders, City Council and Commissioners, neighborhood groups, and nonprofit partners.

The Challenge

Homelessness is a highly visible and politically sensitive issue in Santa Monica. The City needed messaging that:

The challenge was to translate complex, system-level policy and funding structures into accessible, trust-building public communications.

Our Role

Jessica Jones served as Strategic Communications Lead for Beana Media on the engagement.Drawing from City research, internal communications, and statistical data, Beana Media:

Outcome + Impact

The campaign:

Reflection

This initiative highlighted the complexity of civic communications in politically sensitive environments. Translating layered funding structures, jurisdictional responsibilities, and service pathways into accessible public messaging required both analytical clarity and ethical precision.The experience reinforced the importance of transparency, inclusive language, and structured information architecture in building public trust. Effective civic communications must balance policy accuracy with community accessibility, particularly when addressing highly visible social issues.

Campaign Materials

Materials shown were designed by BumperCar Creative. Some are mockups, not final versions.

Website Mockups

Postcard

Social Media Posts

Selected Work

Additional examples of storytelling, editorial, and creative production work that inform Beana Media’s strategic communications approach.

Creative Production + Storytelling

Stalkr | Original Digital Short – Writer, Producer, Lead Actor

Conceived, wrote, cast, co-produced, and starred in an original comedic digital short. Featured on Funny or Die and WhoHaHa; screened in Los Angeles and New York.

• Watch Here

Ages + Stages Positive Parenting Video Series | First 5 LA

Led script development and messaging architecture for an early childhood educational video series, co-producing in partnership with First 5 LA.

• Ages 0-1

• Ages 2-3

• Ages 4-5

Dear Baby | Video Series | African American Infant and Maternal Mortality (AAIMM) Prevention Initiative

Conceived and led script development for a companion video series amplifying AAIMM’s public health campaigns and highlighting stories from the Fatherhood program and Prematurity Awareness Month campaign. The series reinforced campaign messaging prioritizing Black infant and maternal health across Los Angeles County.Developed under the leadership of prime contractor Growth Mindset Communications, in partnership with AAIMM and the Los Angeles County Department of Public Health.

• Davion’s Story Pt. 1 | Fatherhood

• Davion’s Story Pt. 2 | Fatherhood

• Jessica Wade’s Story | Premature Birth

Awards Recognition

ASI One Touch Social Campaign

Editorial + Long Form

Killer Creatives | Contributing Writer

Ventura County Reporter | Feature Writer

Urban Tulsa Weekly | Feature Writer

Additional Media Work

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If you’re planning a campaign, launching an initiative, or refining your messaging strategy, Beana Media would love to connect.

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